Узнаваемость определяет успех при запуске новых продуктов и услуг. Этот фактор определяет решения потребителей при выборе компании, к которой обратиться. Узнаваемость приводит к повторным продажам и, как следствие, к увеличению занимаемой доли рынка.
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